Introducing
the portfolio of…
SAM BORRI
welcome to…
SAM BORRI'S PORTFOLIO

Service designer and Strategist
with Engineering Roots
I use an engineering mindset to map how all the parts of a service system connect. The first pivot step being deep research that finds the insights worth building a business strategy around
I gravitate toward lean, focused solutions that do one thing exceptionally well rather than many things adequately.

Service designer and Strategist
with Engineering Roots
I use an engineering mindset to map how all the parts of a service system connect. The first pivot step being deep research that finds the insights worth building a business strategy around
I gravitate toward lean, focused solutions that do one thing exceptionally well rather than many things adequately.

The
Product Strategist
with a design lens and an engineering brain.
I use an engineering mindset to map how all the parts of a service system connect. The first pivot step being deep research that finds the insights worth building a business strategy around
I gravitate toward lean, focused solutions that do one thing exceptionally well rather than many things adequately.
WHERE MY SKILLS ALIGN
(work experience and project partners)














Strategizing a new Product Discovery Experience
Business and Design Strategy in Athletic Wear shopping


Under Armour
Unofficial Partner
Designing a Service for Eco Friendly Home Updates


Climate Action Evanston
Local Non Profit
How User Research In FemCare influence Product
In FemCARE


Proctor and Gamble
Northwestern University Capstone
Designing new to the World Manufacturing Equipment
in the Shoe Manufacturing Space


New Balance
Bringing Concept to Reality
Failure Analysis for Pelaton Recall
Final Report


Mechanical Analysis and FEA
Small Fixture Design for Rapid Prototyping


SolidWorks
Little engineered solutions for little mechanical things
Strategizing a new Product Discovery Experience
Business and Design Strategy in Athletic Wear shopping


Under Armour
Unofficial Partner
Designing a Service for Eco Friendly Home Updates


Climate Action Evanston
Local Non Profit
How User Research In FemCare influence Product
In FemCARE


Proctor and Gamble
Northwestern University Capstone
Designing new to the World Manufacturing Equipment
in the Shoe Manufacturing Space


New Balance
Bringing Concept to Reality
Failure Analysis for Pelaton Recall
Final Report


Mechanical Analysis and FEA
Small Fixture Design for Rapid Prototyping


SolidWorks
Little engineered solutions for little mechanical things
BITE SIZED INSIGHTS
(Get a feel for how I turn Research into Insights and Opportunities)
A lot of people know that the men in their lives don't like shopping so the assumed fix is always to make it faster and more convenient. All the speed and convenience in the world won't matter if you can't earn their trust.
REVEAL INSIGHT




There are a lot of intimidating barriers that new women face in Jiujitsu. Some being injury risk, overly 'macho' culture and lack of representation. The industry's main solution for this is all female classes, but even when it comes to inclusive environments, why do so many people still quit in the beginning?
REVEAL INSIGHT
A lot of people know that the men in their lives don't like shopping so the assumed fix is always to make it faster and more convenient. All the speed and convenience in the world won't matter if you can't earn their trust.
REVEAL INSIGHT




There are a lot of intimidating barriers that new women face in Jiujitsu. Some being injury risk, overly 'macho' culture and lack of representation. The industry's main solution for this is all female classes, but even when it comes to inclusive environments, why do so many people still quit in the beginning?
REVEAL INSIGHT
A lot of people know that the men in their lives don't like shopping so the assumed fix is always to make it faster and more convenient. All the speed and convenience in the world won't matter if you can't earn their trust.
REVEAL INSIGHT




There are a lot of intimidating barriers that new women face in Jiujitsu. Some being injury risk, overly 'macho' culture and lack of representation. The industry's main solution for this is all female classes, but even when it comes to inclusive environments, why do so many people still quit in the beginning?
REVEAL INSIGHT
A lot of people know that the men in their lives don't like shopping so the assumed fix is always to make it faster and more convenient. All the speed and convenience in the world won't matter if you can't earn their trust.
REVEAL INSIGHT




There are a lot of intimidating barriers that new women face in Jiujitsu. Some being injury risk, overly 'macho' culture and lack of representation. The industry's main solution for this is all female classes, but even when it comes to inclusive environments, why do so many people still quit in the beginning?
REVEAL INSIGHT
PORTFOLIO PROJECTS
Design
Engineering
Strategizing a new Product Discovery Experience
Business and Design Strategy in Athletic Wear shopping

Under Armour
Unofficial Partner
Designing a Service for Eco Friendly Home Updates

Climate Action Evanston
Local Non Profit
How User Research In FemCare influence Product
In FemCARE

Proctor and Gamble
Northwestern University Capstone

UX/UI Design & Concept Ideation
Improving Customer Service Agent Experience
Designing new to the World Manufacturing Equipment
in the Shoe Manufacturing Space

New Balance
Bringing Concept to Reality
Failure Analysis for Pelaton Recall
Final Report

Mechanical Analysis and FEA
Small Fixture Design for Rapid Prototyping
